Documentation of statistics: Radio and TV Statistics: Advertising (Discontinued)
Total, duration and coverage of spots by TV channel: The table shows the total, duration and coverage of TV spots by TV channel, excluding the regional adverting shown on TV 2, and are based on the TNS Gallup TV Meter annual report:
TNS Gallup measures actual TV viewing in TV-owning households in Denmark using its TV Meter on behalf of DR TV, TV 2/DANMARK, TV3, SBS TV, Discovery, Turner Broadcasting and MTV Networks.
https://www.dst.dk/en/Statistik/dokumentation/documentationofstatistics/radio-and-tv-statistics--advertising--discontinued-
Documentation of statistics