News media and magazines
What are the main sources of news for the Danish population: News broadcasts, online news or printed newspapers? And which types of magazines are the most widely read? This statistic describes news consumption as well as readership of printed newspapers and magazines in Denmark.
Selected statistics on News media and magazines
Consumption of different news formats
The Cultural Habits Survey data is compiled from questionnaire surveys among a random sample and from demographic information drawn from Statistics Denmark's population register. The random sample is drawn randomly with equal likelihood for each person in the population. Persons without a registered address in the Civil Registration System, with a town hall address or with a non-public address are not eligible to be drawn. Every quarter a sample of 15,100 persons is drawn. This sample is divided into four groups which each participant is assigned to with equal likeliness. The groups are used used to divide respondents across four different versions of the survey questionnaire.
Survey questionnaire for the Cultural Habits Survey 2026 in Danish.
The statistic on membership for youth and outdoor activities organisations is compiled on the basis of reports from the following organisations:
- The Danish Scout Association
- FDF - a Christian organisation for children and youth in Denmark
- The Green Girl Guides in Denmark
- YMCA Scouts in Denmark
- Danish Baptist Scout Association
- DUI-LEG og VIRKE - a children's association
- DCU (Danish Camping Association)
- The Danish Society for Nature Conservation
- Danish Association of Hunters
- The Danish Horticultural Society
- The Danish Ramblers' Association
- DOF - The Danish Ornithological Society
Consumption of news formats by age
The Cultural Habits Survey data is compiled from questionnaire surveys among a random sample and from demographic information drawn from Statistics Denmark's population register. The random sample is drawn randomly with equal likelihood for each person in the population. Persons without a registered address in the Civil Registration System, with a town hall address or with a non-public address are not eligible to be drawn. Every quarter a sample of 15,100 persons is drawn. This sample is divided into four groups which each participant is assigned to with equal likeliness. The groups are used used to divide respondents across four different versions of the survey questionnaire.
Survey questionnaire for the Cultural Habits Survey 2026 in Danish.
The statistic on membership for youth and outdoor activities organisations is compiled on the basis of reports from the following organisations:
- The Danish Scout Association
- FDF - a Christian organisation for children and youth in Denmark
- The Green Girl Guides in Denmark
- YMCA Scouts in Denmark
- Danish Baptist Scout Association
- DUI-LEG og VIRKE - a children's association
- DCU (Danish Camping Association)
- The Danish Society for Nature Conservation
- Danish Association of Hunters
- The Danish Horticultural Society
- The Danish Ramblers' Association
- DOF - The Danish Ornithological Society
Readers of print newspapers
The statistics is based on official, industry-recognized weekly readership measurements for the print media in Denmark, which Index Denmark / Gallup compiles. Statistics Denmark receives special runs for the weekly readership directly from Index Denmark / Gallup, but collects figures for gross coverage, etc. For daily newspapers, trade journals and magazines from Kantar Gallup's website, where readership for individual publications are published annually. Index Denmark / Gallup is a questionnaire survey based on approx. 25,000 annual telephone interviews and 22,000 web-based or postal interviews. The composition of the Index Denmark / Gallup universe aims at a very high degree of representativeness. Before the interviews, Denmark is divided into geographic strata, which corresponds to a proportion of the Danish population. After the interviews, the collected data is weighed on geography, sex, age, eduacation and number of people in the household, so the interviews are representative of the Danish population. Readership generally says something about frequency and coverage, i.e. how often respondents are in contact with the media in question. How much of the individual edition of a printed media that is read, in what context it is read, or how thorough this reading is, is not included in the data.
Encounters with misinformation and fake news
The Cultural Habits Survey data is compiled from questionnaire surveys among a random sample and from demographic information drawn from Statistics Denmark's population register. The random sample is drawn randomly with equal likelihood for each person in the population. Persons without a registered address in the Civil Registration System, with a town hall address or with a non-public address are not eligible to be drawn. Every quarter a sample of 15,100 persons is drawn. This sample is divided into four groups which each participant is assigned to with equal likeliness. The groups are used used to divide respondents across four different versions of the survey questionnaire.
Survey questionnaire for the Cultural Habits Survey 2026 in Danish.
The statistic on membership for youth and outdoor activities organisations is compiled on the basis of reports from the following organisations:
- The Danish Scout Association
- FDF - a Christian organisation for children and youth in Denmark
- The Green Girl Guides in Denmark
- YMCA Scouts in Denmark
- Danish Baptist Scout Association
- DUI-LEG og VIRKE - a children's association
- DCU (Danish Camping Association)
- The Danish Society for Nature Conservation
- Danish Association of Hunters
- The Danish Horticultural Society
- The Danish Ramblers' Association
- DOF - The Danish Ornithological Society
Readers of magazines
The statistics is based on official, industry-recognized weekly readership measurements for the print media in Denmark, which Index Denmark / Gallup compiles. Statistics Denmark receives special runs for the weekly readership directly from Index Denmark / Gallup, but collects figures for gross coverage, etc. For daily newspapers, trade journals and magazines from Kantar Gallup's website, where readership for individual publications are published annually. Index Denmark / Gallup is a questionnaire survey based on approx. 25,000 annual telephone interviews and 22,000 web-based or postal interviews. The composition of the Index Denmark / Gallup universe aims at a very high degree of representativeness. Before the interviews, Denmark is divided into geographic strata, which corresponds to a proportion of the Danish population. After the interviews, the collected data is weighed on geography, sex, age, eduacation and number of people in the household, so the interviews are representative of the Danish population. Readership generally says something about frequency and coverage, i.e. how often respondents are in contact with the media in question. How much of the individual edition of a printed media that is read, in what context it is read, or how thorough this reading is, is not included in the data.
On the statistics – documentation, sources and method
See the documentation of statistics to learn more:
The purpose of the Cultural Habits Survey is to document the cultural habits of the residents of Denmark. Culture is broadly defined, as the survey covers habits within the topics of culture, media and recreational activities, e.g. concerts, performing arts, cinema, literature, exercise, digital games and hobbies. The survey has been carried out regularly since 1964. Statistics Denmark has carried out the survey from 2018-2023 and in 2024-, while previous surveys have been carried out by the Ministry of Culture. The survey has been carried out with a new questionnaire since the first quarter of 2024, and is therefore not directly comparable with previous versions.
The purpose of the statistics is to shed light on the population's connection to and advertising revenue on the Internet. You can, for example, see how many active internet subscriptions there are in Denmark or follow the turnover on the internet by type of advertisement. The statistics are based on information from the Danish Agency for Digital Government from 2024 onwards. Previously, the data foundation was prepared by Welcome to the Danish data and map supply, under the Danish Climate Data Agency (formerly the Agency for Data Supply and Infrastructure) and before that by the Danish Energy Agency. Information from The Danish Media Association was used until and including Q4 2022 to provide an overall insight into the prevalence of and revenue from the internet.
The purpose of the statistics for newspapers and magazines is to shed light on the development of the readership and the number of magazines, trade journals and daily newspapers in Denmark. Previously, the statistics were based on circulation figures from Dansk Oplagskontrol, but from 2017 it is based on readership numbers from Index Denmark / Gallup with time series beginning in 2007.