Statistical presentation

Data description

The Radio and TV Statistics, "Consumption" shows the use of radio and TV by the population, e.g. viewing and broadcast times for radio and TV stations. Continuous profiling of consumer habits is provided by data from Gallup's TV Meter and Radio Index, the official, industry-recognized surveys of population listening and viewing habits.

TV broadcasting and viewing times: FOR4210 shows TV station share in pct. of viewing time by channel and target groups. FOR4211 - FOR42214 shows the broadcasting and viewing times for the various channels by programme type in minutes per year and programme type share of total TV consumption for each channel. FOR4215 shows average daily TV consumption for each month. FOR422 and FOR424 - FOR427 show annual daily and weekly TV coverage by number of viewers and percentage breakdown between stations, and weekly TV viewing (in minutes).

Method

TNS Gallup measures actual TV viewing in TV-owning households in Denmark using its TV Meter on behalf of DR TV, TV 2/DANMARK, TV3, SBS TV, Discovery, Turner Broadcasting and MTV Networks. Gallup TV Meter equipment logs all TV viewing in 1,000 selected households corresponding to 2,200 individuals. The viewing habits of these individuals are logged around the clock on an ongoing basis. Data on viewer habits - who watches which channels and when - are transmitted daily to TNS Gallup, which checks and processes the figures. Gallup TV Meter system results are used by programme planners to compile their programme lists. The sales executives from the commercial channels determine spot prices based on viewing figures, and the advertising industry uses the analyses to plan advertising campaigns and check exposure. For definitions and more background details, see the links below to TNS Gallup: TV Meter weekly viewing figures

Radio listener figures: FOR441B shows radio listener figures from 2008 per channel, broken down by number of listeners/audience share by percentage, and as average listening time in minutes as a share of listening time. Since January 2008, radio listening in Denmark has been measured via electronic meters, PPM (Personal People Meter), which detect which radio channels are listened to on a daily basis. Listening used to be measured using diaries, but the new method is more reliable, as listening is logged automatically regardless of where the listener is. Listener figures are compiled by a panel consisting of 750 people over the age of 12. Each person carries a small receiver which registers an inaudible signal linked to each radio channel taking part in the survey. The electronic receiver registers whether the panel member is within audible range of a radio which is switched on, and which channel is being broadcast. If the panel members gets into a taxi for instance, the radio channel being played will be registered. When a panel member goes to bed, the receiver is placed in a docking station which automatically transfers the data to a central database at TNS Gallup, which then publishes the data for the users of Radio Meter (typically radio stations and media bureaux) the next day. For definitions and more background details, see the links below to TNS Gallup:

• Radio-Meter
• Weekly and bi-annual listening figures

For technical reasons, radio listener figures up until 2007 were broken down between FOR441 (radio listener figures per channel) and FOR442 (radio audience share per channel) The former contained total/minutes and the latter share in percentage, whilst the radio channels and periods were identical. The figures were from Gallup's Radio Index and based on just over 2,000 people, each of whom kept a radio diary for a week. During the week, they kept a record of all their radio listening noted down every 15 minutes and for each station.

Classification system

There are no relevant standard classifications for this statistics.

Sector coverage

Not relevant for these statistics.

Statistical concepts and definitions

Radio listeners: Total listeners per day (daily coverage) indicates the number (in thousands) or share (in per cent) of individuals listening to a minimum of five continuous minutes of a specific radio channel during a day.

Total listeners on weekdays indicates the number (in thousands) or share (in per cent) of individuals listening to a minimum five continuous minutes of a specific radio channel during a weekday.

Total listeners per week (weekly coverage) indicates the number (in thousands) or share (in per cent) of individuals listening to a minimum of five continuous minutes of a specific radio channel during a week.

The average weekly listening time per individual over the age of 12 indicates the average time in minutes a given person over the age of 12 listens to a specific radio channel during a week.

The average weekly listening time among listeners indicates the average time in minutes they listen to a specific radio channel within a given week.

A radio channel's share indicates its market share, and is that channel's average listening time (per person over the age of 12) in relation to the total average listening time for all channels, i.e. the proportion of the total radio audience for that channel.

TV broadcasting and viewing times: Viewing time is the number of minutes of TV from each channel and/or programme type which a typical viewer over the age of three watches in the course of a year. The figures are usually compiled on an annual basis, unless indicated otherwise in the table title. Viewing times are also stated as programme type share (in per cent) of each station's overall programme viewing time.

Broadcast time is the number of minutes of TV each station broadcasts during a year, broken down by programme types. Broadcast times are also stated as programme type share (in per cent) of each station's overall programme broadcast time.

TV coverage - compiled daily and weekly - is defined as the number of viewers (in thousands) or the share of viewers over the age of three who have spent at least five continuous minutes during a specific day watching a given channel.

Target groups are a series of demographic breakdowns by gender, age, geography, education and vocation.

Programme types are defined as follows: - News: News broadcasts, news summaries and sports news. - Current affairs & debate: Social matters discussed in journalistic programmes, including debates. - Information & culture: Life stories, leisure pursuits, nature, science and the arts, often in journalistic formats, but including informative quizzes. - Education: The educational intention is the deciding factor. The majority are informative programmes, but drama and entertainment are also included. - Music: All types of music from classical and opera to jazz, pop and rock. Ballet and music quizzes are also included. - Entertainment: Shows, talkshows and quizzes without any informative intention. Journalistic entertainment which often includes artistic performances. - Drama & fiction: All types of Danish and foreign fiction, such as TV theatre, films, series and satire. - Sport: Sports events, background and quizzes. Sports news is under the heading News. - Regional programmes: Regional news, elections including referendums, job/employment market programmes. A mixture of different programme types is also included on regional channels.

Statistical unit

Persons and individual radio and TV channels.

Statistical population

TV viewers - Danish viewers (in thousands) or the share of viewers over the age of three who have spent at least five continuous minutes during a specific day watching a given channel. Radio listeners - All Danish individuals listening to a minimum of five continuous minutes of a specific radio channel during a (week)day

Reference area

Denmark.

Time coverage

The longest time series dates from 1996 and onwards.

Base period

Not relevant for these statistics.

Unit of measure

TV viewing time and air time is measured in minutes as well as in shares (percentages). Daily TV consumption is measured i minutes. TV coverage is measured in 1.000 viewers as well as in shares of population (aged 3 and up). Radio listening is measured in number of listeners (in 1.000s) and in shares of population on weekdays and weekly. Furthermore, daily listening time is measured in minutes as well as in shares of population for each radio channel.

Reference period

01-01-2014 - 31-12-2014

Frequency of dissemination

Annual.

Legal acts and other agreements

Statistics and data collection is not based on EU regulation or any other regulation.

Cost and burden

There is no administrative burden for respondents, as all data is collected via registers or from other sources in the public domain.

Comment

Please refer to the subject page of Radio and TV Radio and TV.

Important! When using data, StatBank and original sources must be credited. Resale of data is forbidden. Please refer to the original sources for additional details concerning methods and results. Supplementary documentation: Process papers and other documentation pertaining to this documentation of statistics from the now defunct MedieStatistikBanken exist. The documentation (in Danish) is located at Radio and TVs subject page on the [Documentation] tab (https://www.dst.dk/en/Statistik/emner/film-boeger-og-medier/radio-og-tv.aspx?tab=dok).