Statistical presentation

Data description

The statistics provides information on the distribution of total turnover and export on products and services for the sector Market research and public opinion polling. Furthermore information is collected on the turnover broken down by clients and information on the export broken down by residence of client (resident or Non-resident intra-EU or Non-resident extra-EU).

Classification system

The industry codes follows the Danish industrial classifications, Dansk Branchekode 2007 (DB07), which is the national version of NACE rev 2.

Sector coverage

The statistics covers enterprises that are legally registered in Denmark and have the main activity in the sector for Market research and public opinion polling, DB07 73.20.00.

Statistical concepts and definitions

Client: In the national publication the following clients are used:

• Public sector
• Households and non-profit institutions
• Enterprises

Residence of client: In the EU publication the resident of clients is used

• Resident
• Non-resident intra-EU
• Non-resident extra-EU

Services: Generally the questions in the questionnaire are based on Statistical Classification of Products by Activity CPA 2008 with adjustments to Danish conditions. The following services are used:

• Qualitative surveys
• Quantitative ad-hoc surveys
• Quantitative continuous and regular surveys
• Other market research services
• Other than surveys;
• Public opinion polling services
• Other products and services

Services until 2007: - Qualitative surveys - Quantitative ad-hoc surveys - Quantitative continuous/regular surveys - Market research other than surveys - Other market research services - Market research other than surveys - Telemarketing - Business and management consultancy services - It-consultancy services - Training services - Public opinion polling services - Other additional products n.e.c.

The firms provide information about their turnover and export (in 1000 kr. without VAT). Further more the total turnover and export are distributed on services (in 1000 kr. without VAT) and clients (in percent). Finally, the export is divided by residence of client (resident and Non-resident intra-EU or Non-resident extra-EU). Until 2008 information on ownership was collected i.e. if the ownership is Danish, intra-EU or extra-EU.

Statistical unit

The units in the statistics are enterprises in the sector for Market research and public opinion polling. The enterprises are legal and defined by theirs CVR-nr in the Business Register of Statistics Denmark.

Statistical population

The statistic covers enterprises with at least 20 employees ultimo November in the reference year. In 2023 the population consisted of 20 enterprises.

Reference area

Denmark

Time coverage

The statistics covers the time period from 2023 onwards.

Base period

Not relevant for these statistics.

Unit of measure

The distributions of turnover (and export) by services and clients are given in DKK 1,000.

Reference period

The statistics covers the financial year.

Frequency of dissemination

The statistics is carried out every second year.

Legal acts and other agreements

The Act on Statistics Denmark (Lov om Danmarks Statistik), Section 8, cf. Order no. 599 of 22 June 2000.

From the reference year 2008: Regulation (EC) No. 295/2008 of the European Parliament and of the Council of 11 March 2008 concerning structural business statistics.

Cost and burden

Statistics on response burden for the reference year 2023 does not exist.

Comment

The statistics has a subject page.